All of an organization's activities to monitor, involve, and coordinate its dealings with the public fall under the umbrella of "public affairs." It is multidisciplinary since it draws on techniques from fields as diverse as politics, public relations, and Corporate Social Responsibility (CSR). The purpose of an organization's public affairs department is to shape public policy, foster productive connections with lawmakers, and actively engage with and keep tabs on the organisation's various stakeholder groups. To put the client's needs first is of the utmost importance. All these needs of a brand can be taken care of by PRP’s Government and Public Relations team. Recognising the complexity of the international environment, this larger and more inclusive approach to influence strategies has obvious benefits.
PRP employs this approach to build direct relationships with our client’s target audience. We understand that the question of which individual owns the relationship becomes irrelevant, as relationship owns relationship. In this way, organisations can move from the business of selling relationships into the business of constructing sustainable relationships. The process might be longer, but the benefits are far more than the efforts made.
Traditionally, lobbyists and public relations experts have been the ones in charge of implementing influence campaigns. A competent lobbyist's most valuable asset was their speed dial directory. Directly put, it was a trade-based enterprise. While it used to be easy to know "everyone that matters" on any particular topic, this is no longer the case in today's world, when decision-making processes are influenced by a plethora of actors. In reality, pinpointing the right public relations professionals is now mandatory for any successful impactful strategy. A PR agency’s prominence and importance must both be considered in order to choose the right agency, and PRP has both.
While prominence is a result of one's personality and level of activity, relevance is based on one's social capital. One of the first steps in PRP when handling a brand’s government and public affairs is to determine who has sway over whom. Sometimes the lines between stakeholders, decision-makers, and customers are blurred. In many cases, non-traditional players have more influence than traditional institutions do in making decisions.
There are three strategies we follow (described below) for Government and Public Affairs. These strategies are described below.
Initially, the PRP will concentrates on two primary strategies. We begin by informing legislators about the client's economic impact, and then we work to bring in the client's stakeholders. PRP considers the "campaign method" when putting into action an advocacy plan. Advocacy is an ongoing effort. Therefore, we aim for campaigns and activity at the grass-roots level. Policy at the federal, state, and municipal levels determines how effective employees of firms, trade groups, and nonprofits can be. There is no denying the merits of the campaign method.
PRP has brought about a paradigm shift the focus of an organization's approach to public relations. We use Twitter and Facebook as a public forum to influence lawmakers' conversations on problems important to our clients. This is accomplished by making the presented material as digestible as possible. Avoiding information overload and channel saturation is crucial for successfully persuading the intended audience to take action in accordance with established goals.
By targeting key opinion leaders, PRP seeks to change the course of an organisation from the inside out. Understanding the "where" of these players, in terms of their knowledge, ideas, and beliefs, is the next step after we have determined who is influential enough for our client's goals and the extent to which they are influential. This is made easier with the use of PRP's sentiment analysis of consumer feedback and opinion polling. This allows us to zero in on the people whose ideas cannot be swayed by even the strongest advocacy campaign. Our customers can use this knowledge as the foundation for an effective advocacy approach.For advocacy to be truly effective, PRP incorporates advocacy techniques that take into account all potential avenues of persuasion, from one-on-one interactions to mass media. We are aware that simple conversation is not sufficient in today's world. For mentalities to shift, more work needs to be put in. This ensures that there is a set plan in place, a concentration across all channels, originality, a competitive advantage, and consistent forward motion. The success of the PRP efforts depends on the accuracy with which the target objective (the "so what" of the campaign) is defined.