Role Of Corporate Communications In An Organisation
Rapidly changing business environment has made it necessary to maintain regular communication with all the stakeholders, and corporate communications came into existence out of this very need. Corporate communication includes written, spoken and non-spoken (like photographs, infographics) messages which help execute all internal and external communications. It is the messages issued to target audiences, investors, employees, media, and general public by the organisation. The communication effort aims to create favourable perception among all the stakeholders. On the other hand, it also helps top management convey messages through different platforms.
Corporate communication plays a vital role in building relationship with customers. It is the medium of communication between customers and the organisation. Professionals maintain a rapport with customers through newsletters, brochures, reports and other materials. They inform the public about all the activities of the company regularly. They also monitor company’s website and social media pages and communicate with audiences on a real time basis.
Corporate communications department works closely with media houses and maintain relationship with them. From distributing press releases to responding to media queries, corporate communications lead the organisation from the front. Further, the professionals oversee all the planning for press conferences, including selection of site, disseminating information, preparing executives to answer media, etc. They also monitor news channels and newspapers to know what the media is talking about the company and address misinformation, if any.
Role of corporate communications has increased with the rise in number of media houses and the penetration of internet. This situation has increased the chances of occurring crises, which can malign the hard earned reputation of the company. Crisis demands prompt action. Crisis management is an important function of corporate communications. Communicators devise strategies to get out of the situation and mitigate the impact. They track negative news making rounds against the company, communicate with media and work as an advisor to the management.
Apart from communicating with external audiences, corporate communications also execute internal communications. Employees are the asset to company, and communicators make a strong bond between the two. They hold the responsibility to communicate with employees regularly and inform them about company’s decisions, employee benefits, training opportunities, etc. They advise the top management on improving relationship with the employees. The corporate communication has become an integral part of organisations today. It executes an important task of spreading true information about the company and builds trust among stakeholders. Companies are taking services of corporate communications firms such as PR agencies for the purpose as they hold expertise in corporate communications. Our corporate communications specialists can help you in communicating with all the internal and external audiences.