Top Five Tactics Your PR Agency Must Follow



The booming Internet connectivity and proliferation of advanced technologies have disrupted the communication landscape worldwide. The real-time and emphatic nature of communication has necessitated PR Agencies to be thoroughly abreast of the industry and tailor their strategy and tactics in tune with the latest demands.  Here are the top 5 tactics your PR agency needs to follow to stand out from the competition.

  1. Monitor brand conversations in real-time

Measuring the impact of PR campaign through press clip coverage, radio and television bytes have been in existence since the inception of the PR practice. The proliferation of online media and its 24×7 access has necessitated the real-time monitoring of any blog post, conversation on social media, be it a picture on Instagram & Pinterest, or a video on Youtube to know the pulse of your target audience. By monitoring the conversations, measuring the impact through likes, retweets, or comments, you will know your consumers better. It will also help you to go for a course correction strategy should the need be, to stay connected with them.

  1. Be well-read and do your research

Research is the foundation for the PR practice for the formulation of a robust communication strategy and tactics. Research helps to curate communication keeping your target audience in mind.  Reading PR case-studies and following industry media such as podcasts, newsletters, and blogs will help you to stay updated on the recent trends, developments and movements in the PR industry and move a step further towards excellence.

  1. Stay connected with the client

PR agencies work as an extended arm for brands. All the PR professionals know the effort that goes on into creating reports and review of the work for their clientele. Put some extra effort to stay connected with the client, be it keeping them informed through a newsletter, remembering special occasions like birthdays and anniversaries and staying emphatic to their needs. This will be crucial in winning over their trust for a sustainable partnership in the long-term.

  1. Identify and address the crisis through a robust communication plan

A PR agency is an expert communication counsel for brands. It is important to identify and resolve the crisis promptly before the bubble bursts. In the age of 24×7 access to information, a comment on a social media post can spark controversy on social media and spread news like wildfire. Always have a robust crisis communication plan for every brand with FAQs and guidelines. Remember prevention is better than cure.

  1. Watch out for the competition

There is no dearth of PR agencies that are doing excellent work in the practice. Keep a close watch on your competitors and assess how you can do things differently. Think out-of-the-box and brainstorm on creative ideas with your team. Being a communication counsel for clients, it is equally important for PR agencies to monitor the major competition of their clientele.

Following these golden rules will help a PR Agency navigate better through everyday challenges and move a notch higher in performance.


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