In today’s fast-moving environment, even the strongest government policy or the most innovative business idea can fall short if people do not understand or trust it. Success depends not only on shaping a good policy but on ensuring that it connects meaningfully with the people it is intended for. This is exactly where Government Affairs… Continue reading Government Affairs and PR: Bridging Policy, People, and Perception
Blogs
Jeff Bezos, founder of Amazon, once said, “Your brand is what people say about you when you’re not in the room.” That phrase sums up nicely what it’s like to do business these days. In the digital age, what you say doesn’t matter; what other people think, feel, and share about you does. Every social… Continue reading Trust in the Age of Technology
Artificial Intelligence (AI) is no longer just a futuristic concept; it’s here, it’s real, and it’s transforming how we work, communicate, and even think. The recent story of Mercor, an AI recruitment business founded by three 22-year-old high school friends and now valued at $10 billion, is a remarkable example of this era. The three entrepreneurs,… Continue reading From Automation to Amplification: How AI is Redefining Public Relations
We live in a BANI world, a world which is Brittle, Anxious, Non-linear, and Incomprehensible. This reality affects how businesses must operate in the digital era. Strong systems can collapse without warning, amplifying anxiety among stakeholders and making every event unpredictable. Minor issues can suddenly escalate into monstrous proportions, while the sheer complexity of global… Continue reading What Brands Can Learn About Crisis Communication in a Hyper-Digital World
Every organisation today needs to learn how to do more with less. Leaders expect outcomes that are rapid and easy to measure, yet marketing budgets are tighter than ever. This is a great time for performance marketing. According to Salesforce, “Performance marketing is a type of digital marketing where advertisers/businesses pay marketing companies, publishers, or… Continue reading How to Use Performance Marketing to Double Your ROI in 6 Months
Advertising Guru David Ogilvy said, “A brand is the intangible sum of a product’s attributes: Its name, packaging and price, its history, reputation and the way it’s advertised”. Brands are a necessary reference point for our world. They’re the symbols we use to make sense of life. Customers interact with brands in a lot of… Continue reading What is 360° Digital Marketing? A Full Guide for Brands
Let’s get this straight: yes, AI can write coherently. It can churn out blogs in minutes, churn out product copy on autopilot, and even write pitch emails that sound more than a little human. But while everyone scurries to feed the content machine with ChatGPT, Gemini, Claude or whatever bot is hot this month, a… Continue reading Why SEO Still Matters in the Age of AI-Generated Content
Have you ever typed “coffee near me” or “best biryani in my area” into Google? It’s likely that you chose one of the first three results that Google gave you. It’s not a coincidence; it’s the result of local SEO. Now turn that around. If you own that coffee shop or the biryani outlet, wouldn’t… Continue reading The Power of Local SEO: How to Get Your Business to the Top in Your Area
To stay up with technology and the needs of consumers, marketing in India has changed quickly. The global trend also points to marketing getting more attention than advertising. Digital media has become a formidable competitor and is likely to become the most popular way to market in the future. Because the country is so tech-savvy,… Continue reading The 10 Biggest Mistakes Businesses Make When Hiring a Digital Marketing Agency