Role of Spokesperson in COMMUNICATION
The spokesperson plays an important role in getting information about the organization out to the media and controlling the flow of that information. They work closely with brand managers and professionals to craft statements and press releases, ensuring that information is relevant and timely.
Before facing the media a spokesperson must do these preparations. Company profile understating:
Who Are We?
- First, need to have all facts in hand
- Company history and present status with relevant numbers
- USP and achievements of the brand
- Future planning and technology aspects if interesting
- How we are different from our competitors
- Challenges we are facing and answer them
- Government policies if any impact on us
- Economic changes if need to comment
The spokesperson must first capture the attention of the editor and draw them into the story you’d like to tell.
PR PROFESSIONALS gives corporate media training to corporates so they can present as a great spokesperson for brand and service. We believe the spokesperson must first capture the attention of the editor and draw them into the story you’d like to tell. As much as you think your story is great, sometimes people aren’t interested. It is your challenge to adjust to make it even more interesting. A great spokesperson doesn’t just run through their presentation, but is also aware and listens. When an editor becomes disinterested, a spokesperson adjusts.